In 1954, a young boy, just 13 years old, Mimis Simitzis, discovers the workshop of a jewelry craftsman in the basement of his apartment building. He is enchanted as he observes him day and night creating jewelry of high aesthetics and decides to learn and work with experienced craftsmen of the time. Despite his young age and with his passion, stubbornness and talent, he manages to make his dream come true and in 1963 he creates his own business of making and marketing valuable jewelry and watches in the area of ​​Zografou.Thanks to its quality, experience and professional ethos, it quickly gains the trust of its customers, conquering to this day the top in their preferences. 50 years later, the business is continued with the same passion and even greater love by his daughter Stavroula Simitzis, having by her side specialized craftsmen who have apprenticed with him.